MindSync

For MindSync, the goal was to craft a brand identity that resonates with its target audience while reflecting the essence of mental health monitoring in a modern and approachable manner. The brand colours were selected to evoke a sense of calmness and professionalism, with a primary palette of soothing blue tones complemented by accents of a soft yellow to signify calmness. I felt like this combination not only conveys a feeling of trust and reliability but also aligns with the youthful energy of the target demographic, particularly young adults in London.

The logo design for MindSync embodies simplicity and sophistication, featuring a sleek and modern typography paired with a subtle graphical element that symbolizes the synchronization of the mind. In addition to the logo, the image style for MindSync reflects authenticity and inclusivity, utilizing candid photography and relatable visuals to foster a sense of connection and empathy with your peers. These elements come together to establish a cohesive brand identity that communicates the brand's mission of empowering individuals to take control of their mental well-being.

Alongside the brand identity, a few app screens were designed to provide a glimpse into the user experience of MindSync. I wanted to show what the app could do for the user in terms of connecting with your peers. I felt like extra literature is a big component in helping young adults cope with their newly found mental health discoveries.

Role: Art direction, logo design, branding, app concept