Codat

At Codat, I played a key role in shaping the digital identity across social media, email campaigns, and digital ads. We were working in a space where the brand identity wasn’t fully established, and that gave us the freedom—and responsibility—to develop it as we went. There were constants like the logo and core brand colors, which we’d revisit every six months to ensure they stayed relevant. But beyond that, we weren’t afraid to experiment.

The beauty of working in a start-up environment is that nothing is set in stone. We were always evolving the secondary brand elements, like colors and graphical styles, constantly tweaking them to align with both design trends and what was working for our audience. Every decision was driven by data, but we never shied away from being fearless in design. If something didn’t hit the mark, we’d analyze the metrics, regroup, and try something new. It was about staying agile and attracting eyes to the brand in a crowded space—always adapting, always pushing the creative boundaries.

My role at Codat: Social media design, web design, print report, event collateral, infographic design